BPL
BPL is an art direction project aimed at creating a visually compelling and cohesive aesthetic. The project will involve developing a strong visual identity that aligns with the brand's values and target audience.
(Client)
Hero's Hideout
(Year)
2024
(Role)
Art Direction
(Technologies)
Affinity Designer
(APPROACH)
The art direction process for BPL will focus on identifying the core brand message and translating it into a visual language. This will involve conducting in-depth research on the target audience, competitors, and industry trends.
Based on these findings, a mood board will be created to establish the desired visual style and tone. Color palettes, typography, and imagery will be carefully selected to create a unified and impactful look. The art direction will be applied across various platforms, ensuring consistency and brand recognition
(CONCLUSION)
By implementing a well-defined art direction for BPL, the project aims to create a strong visual identity that resonates with the target audience and elevates the brand's overall image.
A cohesive visual language will enhance brand recognition, improve customer engagement, and contribute to the overall success of the project.
